White gold has the same properties as yellow gold so it is naturally yellow, but is mixed with whitening alloys to give it a whitish colour. White gold is then plated with an even whiter metal, called rhodium (a rare member of the platinum family) to enhance its appearance.
Overtime, wear and tear rubs away the outer rhodium coating. Eventually, the white gold underneath becomes visible and a slight yellow tint can appear.
Our 18ct PureWhite™ Canadian Gold is a new form of 18 carat white gold that uses palladium, one of the platinum group metals, as a whitening alloy. Palladium is the perfect alloy for white gold because, as one of the four platinum group metals, it has the purity of platinum and an even whiter colour.
You will need to re-coat your white gold item in rhodium once or even twice a year depending on wear.
We charge £35 for a professional clean, polish and re-rhodium at our workshop.