At ROX, we believe jewellery should be more than beautiful – it should be unforgettable. Every piece of jewellery we create and every experience we deliver is guided by the ROX Standard, a promise of excellence across our jewellery, our people, our showrooms and our partners.
Award Winning Jeweller
As an award winning British luxury jeweller, we know what it takes to find a beautiful diamond. We’ve built an enviable reputation for the finest diamond jewellery by handpicking the most beautiful gems and perfecting our designs with finest craftspeople. The remarkable quality and beauty of our jewellery is reflected in our ROX DNA.
The ROX Cut
Every diamond is selected by our in‑house gemmologists for its superior fire, presence, and beauty. The cut of a diamond is the most important, yet misunderstood aspect. A perfectly cut diamond will be staggering thanks to its brightness (how much light is reflected), fire (the rainbow effect when light hits the surface) and scintillation (the flashes of white light created when the diamond moves). Only diamonds that meet our uncompromising standards make it into a ROX creation, ensuring our jewellery radiates with exceptional sparkle. Our diamonds are provided with a diamond certificate from the GIA or IGI which acts like passport for all your diamond’s credentials. A diamond certificate can’t explain why one diamond is more beautiful than another - so we advise be obsessed with the diamond not the certificate.
Unique In‑House Designs
Our collections are unique to ROX, blending timeless classics with bold, contemporary styles. Each design is carefully considered, with perfect proportions that enhance the natural brilliance of the diamond and the elegance of the jewellery. The height of the centre stone is set relative to the diamond size so each diamond catches the light and sparkles. The elegant shoulders on our engagement rings taper smoothly to form a sleek, clean lift under the diamond to allow beams of light to flash though and sparkle.
Superior Craftsmanship
Handmade in our London workshop by master craftspeople, our jewellery embodies Bond Street quality. Using innovative, state‑of‑the‑art technology and traditional techniques, our diamond rings are handmade to fit the size, shape and cut of each individual diamond to ensure there is no compromise on its beauty. We perfect every detail – from thread and grain settings that maximise sparkle, to talon claws and symmetrical settings that blend seamlessly into the facets of the diamond. An expert hand finish delivers a high polish thanks to the skills of the polisher leaving the jewellery contours sharp and detailed reflecting light on the gold or platinum. A meticulous polliage process ensures a flawless finish, enhancing the beauty of every creation.
Local Service in a City near you
Step into our showrooms and immerse yourself in the world of Diamonds & Thrills. With expert staff, luxurious décor and a welcoming ambience, we make every visit memorable. We offer complimentary finger sizing, annual cleans and annual checks – because your jewellery deserves lifelong care.
Join the ROX Family
Joining the ROX family means more than owning exquisite jewellery – it’s an invitation to enjoy exclusive events and memorable experiences where luxury, style and celebration come together.
ROX Solid Guarantee
We stand behind every piece with our no‑quibble returns policy, giving you complete confidence when you shop with us.
The ROX Difference
From exclusive designs and hand‑selected diamonds to superior craftsmanship and unforgettable experiences, ROX is more than a jeweller – it’s a destination for those who demand the extraordinary. The unforgettable.